Advertise & partnerships
A small audience with an unusually specific problem: they're about to spend money on their car and want to know if the price is fair.
Who reads this
People mid-decision. They have a quote in their hand, a warning light on the dash, or a used car they're thinking about buying. They aren't browsing for entertainment — almost every page on this site answers a question that costs money to get wrong.
That makes the audience a poor fit for brand awareness campaigns and a good fit for anyone selling lubricants, filters, tools, diagnostic equipment, replacement parts, or services aimed at owners of out-of-warranty cars.
Figures are shared as raw analytics exports rather than rounded-up claims, and they're shared before any money changes hands. If the numbers are too small for what you need, we would rather you found that out from us than from a campaign report.
What is available
- Display placement. Four positions: below the header, inside the article, in the desktop sidebar, and above the footer. All are marked as advertising.
- Sponsored articles. Written to the same standard as everything else, labelled clearly at the top and in the byline, and not removable from the label later.
- Product reviews. We will take a product and write about it honestly. See the rules below before asking.
- Newsletter or long-term category sponsorship. Ask, and we will talk about it.
The rules that don't bend
These aren't negotiating positions. They're the reason the audience is worth advertising to at all.
- No copy approval over editorial content. You may check factual claims about your own product. You may not change a conclusion.
- Paid placement is always labelled, in a way a reader notices without looking for it.
- A paid review can end badly for the product. If we test something and it's not good, that's what the article says. The fee buys the coverage, not the verdict. If that's a problem, this is the wrong site.
- No links sold inside existing articles, and no rewriting old articles to insert a client.
- Nothing that misleads on safety. We won't promote a product that encourages skipping a service interval or bypassing a safety system, at any price.
What we won't run
Extended warranty lead-generation of the cold-call variety, "your car's warranty is about to expire" advertising, engine additive claims that can't be supported, and anything requiring a reader to hand over personal details under a false pretext.
Get in touch
Tell us what you sell, who you want to reach, and roughly what budget you're working with. A rate card and current figures come back by email.